The Future Isn’t About Mobile; It’s About Mobility – David Armano – Harvard Business Review

The Future Isn’t About Mobile; It’s About Mobility

While the globe grapples with uncertain economic realities, „mobile“ appears to be gold.

Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a compliment to Amazon’s considerable digital ecosystem of products and services. China itself has surpassed the US as the world’s dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users. Advisory firm IDC predicts that by 2014 there will have been over 76 billion mobile apps downloaded resulting in an app economy worth an estimated thirty five billion in the same year. Mobile business will become big business in the not so distant future.

However, there will be blood as the business world pursues the mobile gold rush.

via The Future Isn’t About Mobile; It’s About Mobility – David Armano – Harvard Business Review.

Do I really need an app for that? [video] | Econsultancy

Do I really need an app for that?

Posted 06 July 2012 10:17am by Rob Borley with 3 comments

2012 saw the 30 billionth download from the Apple App Store and there are now over 650,000 different apps available to consumers. Apple’s assertion that “There is an app for that” does indeed appear to be correct.

2012 has been labeled the year of the app, but as you consider your mobile strategy it is legitimate to ask: “Do I need an app for that?”.

This video is adapted from a talk i gace at this years IWMW and explores the context in which an app is the right solution. It also highlights the situations in which other mobile web solutions are the right approach for your organisation and your users.

Voted the best talk at this years conference, this presentation is a must watch for anybody deciding on their mobile strategy.

via Do I really need an app for that? | Econsultancy.

Why Mobile Will Dominate the Future of Media and Advertising – The Atlantic

JUN 6 2012, 9:00 AM ET 45

We’re about to enter a world where there are more tablets and smart phones than PCs. If you’re in the mobile advertising business, your rocket ship takes off in five, four, three …

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Reuters

This is the dawn of the smartphone age. But you wouldn’t know it by looking at mobile advertising spend. Last week in this space, Derek Thompson showed that consumers are spending 10% of their media attention on their mobile devices while the medium only commands a mere 1% of total ad-spend. Comparatively, the quickly “dying” print medium attracts only about 7% of media-time, but still captures an astonishing 25% of the total U.S. ad-spend, with print receiving 25-times more ad money than mobile.

The disparity between the two mediums gives a strong indication as to how much room mobile still has to grow.

viaBusiness – Richard Ting – Why Mobile Will Dominate the Future of Media and Advertising – The Atlantic.

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