Taking the Mystery out of Hiring User Experience Talent | UX Magazine

Taking the Mystery out of Hiring User Experience Talent

You’re building a product development organization. Maybe you work at a large company, maybe at a small startup. In either case, the best developers and most enthusiastic product managers have been hired, but something is still missing from the team’s skill set. Who will take all the brilliant ideas and make them work for your users? Who can ensure that the technological solutions your engineers produce become useful, usable, beautiful products? Who will be responsible for the overall user experience?

Hiring user experience (UX) professionals can be a massively time-consuming endeavor that requires navigating a mysterious and hyper-competitive talent market. The standard practices in the UX field are still being established, everything is shrouded by a tangled web of jargon, and there is no shared language. If you have never worked within the UX universe, you’ll need more than just a map.

Making matters more intense, you can’t afford to make a mistake. Bringing someone on board whose skills do not match the role you need filled can have a serious long-term impact on your users and your products. The key to any successful hire is understanding and expressing your needs in the language that potential candidates can relate to. This article will show you how to take the confusion out of hiring top UX talent by following these steps:

  • Determine the skill set your new team member should possess
  • Identify the level of experience you are looking for
  • Understand the qualities that all successful UX professionals should have
  • Find a place for your new UX hire within the organization
  • Craft a job description you can then use to advertise your role to prospective candidates

via Taking the Mystery out of Hiring User Experience Talent | UX Magazine.

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How To Be a Genius: This Is Apple’s Secret Employee Training Manual

How To Be a Genius: This Is Apple’s Secret Employee Training Manual
http://gizmodo.com/5938323/

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Dr. Andreas Koller
Chief Digital Officer

TBWA\Germany

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Marketing Is Dead – Bill Lee – Harvard Business Review

Marketing Is Dead

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the „buyer’s decision journey,“ traditional marketing communications just aren’t relevant. Buyers arechecking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can’t be linked to actual firm equity or any other recognized financial metric.

Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense. Think about it: an organization hires people — employees, agencies, consultants, partners — who don’t come from the buyer’s world and whose interests aren’t necessarily aligned with his, and expects them to persuade the buyer to spend his hard-earned money on something. Huh? When you try to extend traditional marketing logic into the world of social media, it simply doesn’t work. Just ask Facebook, which finds itself mired in anongoing debate about whether marketing on Facebook is effective.

via Marketing Is Dead – Bill Lee – Harvard Business Review.

Social Media Conference

Social Media Conference

Die Social Media Conference, die Konferenz zu Facebook, Twitter, Youtube & Co., geht in die fünfte Runde.

Am 24. und 25. September 2012 findet die nächste Social Media Conference in Hamburg statt. Die zweitägige Anwenderkonferenz gibt einen Überblick über die wichtigsten Fragestellungen rund um das Thema Social Media.

Die Teilnehmer hören aktuelle Case Studies, Studien und erhalten praxisnahe Tipps. Themen sind: Markenbildung und -führung, Monitoring der Social Media Aktivitäten, Social Commerce, Social CRM, Auswirkungen auf die Unternehmensorganisation, rechtliche Aspekte etc.

Die Konferenz richtet sich branchenübergreifend an Führungskräfte und Manager aus Unternehmen, die zukünftig mit Ihren Produkten/Dienstleistungen verstärkt in Social Media Kanäle aktiven werden oder bereits eingeführt Maßnahmen verbessern möchten

via Home / socialmedia-conference.de – Social Media Conference.